Cannes Lions

PAINTS

AGENCY.COM, London / DULUX / 2006

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

Overview

Description

A visually strong campaign was developed for Dulux using live action video. The video for the online campaign was shot in-house and animated to produce stylish, amusing and engaging executions for a predominantly female audience of 24-45 year old women.

The creative illustrates the idea that colours are like people; some go together and some don't - Dulux as your 'colour consultant' has the expertise to guide your decorating choices.

'Scroll' features a female character changing her partner by kicking the scroll bar to dispatch one and bring in another who is better suited.

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