Cannes Lions
AGENCY.COM, London / DULUX / 2006
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Description
A visually strong campaign was developed for Dulux using live action video. The video for the online campaign was shot in-house and animated to produce stylish, amusing and engaging executions for a predominantly female audience of 24-45 year old women.
The creative illustrates the idea that colours are like people; some go together and some don't - Dulux as your 'colour consultant' has the expertise to guide your decorating choices.
'Scroll' features a female character changing her partner by kicking the scroll bar to dispatch one and bring in another who is better suited.
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