Cannes Lions

PAKISTAN FUNDRAISING

OGILVYONE WORLDWIDE , Madrid / ACCION CONTRA EL HAMBRE / 2006

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One year after the earthquake in Pakistan, the situation in the affected areas is far from being back to normal, with most of the population still not having recovered their homes. Action Against Hunger, an NGO which has been working to rebuild the area for some time, asked us for an internet piece with the aim of focusing attention on the problem and getting more online contributions to help solve it. Objectives of the action:1. Generate traffic to the AAH site.2. Raise donations.3. Gain new members.

Target/Audience:Committed people concerned about social problems.

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