Female travellers are now the most important segments of travel industry. They are decision maker, not only the destinations, but also the activities.

Tourism Authority of Thailand (TAT) would like to communicate to women to explore Thailand through the most thing they love, cosmetics.

The idea of the film is to have the colour of the cosmetics as the special Guide that bring you to experience many destination in Thailand so that you can experience the richness in colour of Thailand.

The film has an inspiration from “Movie Palette” the method use to describe the colour coding in movie scene therefore; you will see colour palette throughout the film as a representation of the colour of Thailand beautiful destinations.

Promoting the web film using inspiration from “Movie Palette” the method use to describe the colour coding in movie scene.

We broke down the campaign into 2 levels. 1st level is the film itself that communicate both in traditional media as well as digital media. 2nd level is the Limited edition palette producing by Oriental Princess which sell in their 100 stores nationwide during the campaign.