Cannes Lions

PALMOLIVE NATURALS CERAMIDAS FORCE SHAMPOO

Y&R, Sao Paulo / COLGATE-PALMOLIVE / 2008

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In this online ad, we see a beautiful girl calling the user for an arm wrestling fight. At the moment the user click the button to fight, we find out that is not a normal arm wrestling. She uses her hair instead of her arms to try to defeat the user.

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