Integrating all 'summer media' around the Pampero mix tour, the campaign also supported the launch of a special CD music compilation "Pampero Mix" "El Ritmo del Los Peores Bares de Caracas".

45,000 people contacted directly. 8 million people contacted by media campaign. 50% more products sold (referred to the same period of the last year). Increased Brand Awareness by 23%. Increased Brand Attachment by 11%.