Cannes Lions
ALBUQUERQUE FILM, Tokyo / PROCTER & GAMBLE / 2007
Overview
Entries
Credits
Description
The baby, experiencing his first summer, is napping with his mother. Though hot, he is comfortable from wearing Pampers, and is experiencing the summer air instead of sleeping. Noticing that his mother has fallen asleep, the baby initiates holding her finger. The mother wakes up, and is delighted.
Similar Campaigns
12 items