Cannes Lions
STARCOM, Paris / PROCTER & GAMBLE / 2012
Overview
Entries
Credits
Execution
When you just had a baby, you have a gazillion questions, so Pampers decided to create a program that would provide insightful answers to new parents such as "When should I expect the first teeth?", "Should 4 month old babies already be able to stand seated", etc.
Outcome
-Over 860m videos viewed in 5 weeks iX 509 VS objectives-495m unique visitors on pampers.fr-Pampers CRM Program: newsletter, e-mailing and BLC sent up to 4m moms
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