Cannes Lions
TARGETBASE, Irving / PAMPERS / 2002
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Description
As part of the developmental experience on Pampers.com, Targetbase created a series of four developmental games. Each was designed to highlight a different area of development. Words and Numbers, Music, Art and Creativity, or Fun and Games. Objectives: Provide a fun and entertaining way for moms and their children to interact with Pampers.com while immersing them in the brand character. Target group: Mums with children from 6 months to 2 years.
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