Cannes Lions
SAATCHI & SAATCHI, Johannesburg / PROCTER & GAMBLE / 2006
Overview
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Outcome
The result was phenomenal and there were approximately 10,000 pens handed out over the promotional period. Sales of the new Pampers Total Care range sky- rocketed, and there was a marked increase in the number of people switching brands to Pampers. Client was delighted with the results, especially considering the low cost to produce the pen.
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