The fake packaging was spread out throughout the city in bookstores, music stores, supermarkets, and convenience stores, in a manner that place the school’s piece amidst real-world products. The adhesive arrows were spread out to promote the specializing courses, so they were placed on jewelry and clothing store-windows, ads in magazines and newspapers, art pieces, billboards, and food courts.

With this action the number of calls requesting information about the school nearly doubled, and the number of people signing up increased by 15% during the campaign.