Cannes Lions
OGILVY & MATHER SINGAPORE, Singapore / GLAXO SMITH-KLINE / 2009
Overview
Entries
Credits
Description
Launch Panadol Flumax.
Execution
Flu is an attack on the human body. With Panadol Flumax's potency, it is almost like launching a counter-attack on the flu bug. Which is why we used the military as inspiration and created a campaign featuring three pills that respectively contained an entire army, the navy and the airforce within.
Outcome
The campaign is still ongoing. But initial qualitative feedback on the work has been very positive.
Similar Campaigns
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