Cannes Lions
AOI ADVERTISING PROMOTION, Tokyo / MATSUSHITA ELECTRIC CO. / 2008
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Recently, problems of family breakdowns or bullying issues have been spreading all over the world.Due to the fact, we should keep ourselves connected with others. Panasonic ties our hearts together by connecting AV equipment to the TV. We have created three featured commercials that cut deeply into social issues. A man who just reached his retirement age gives one DVD to his wife. It is a secret gift made by him, his son, and his daughter to express a great appreciation for his wife. It is a story about one DVD which established a close relationship among one family. These three spots resonated with people all over Japan and became a topic of discussion. This is a message of love from us to the world.
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