Cannes Lions
BBDO PROXIMITY SINGAPORE, Singapore / ACRES: ANIMAL CONCERNS RESEARCH & EDUCATION SOCIETY / 2013
Overview
Entries
Credits
Description
While people are generally aware that logging has negative effects, we are at a point in Asia where complacency has set in. The warning signs are in danger of becoming background noise.
Execution
The ad visually demonstrated the direct link between logging and the decline in fauna across Asia.
Outcome
The ad was seen by everyone who visited the ACRES center.
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