HORROR WAS ONE OF THE MOST POPULAR MOVIE CATEGORIES IN JAPAN. COUPLE YEARS AGO, JAPANESE HORROR MOVIE MADE A BIG HIT THROUGHOUT THE WORLD INCLUDING HOLLYWOOD. AND ALSO THERE WAS A REBOOM FROM THE GLOBAL HIT, BUT THESE DAYS, IT'S DEMAND IS DECREASING YEAR BY YEAR. TSUTAYA, THE MOST FAMOUS DVD STORE IN JAPAN, HAD TOO LARGE OF STOCK OF HORROR MOVIES. ALSO THE MARKET WAS MOVING TO ONLINE DOWNLOAD AND SALES, SO DVD RETAIL STORE WAS IN A HARD SITUATION. WE NEEDED A NEW PLAN TO ATTRACT CONSUMERS AND INCREASE SALES,BY UPDATING THE FRIGHTENING EXPERIENCE.

WE INVENTED THE OCULUS RIFT 360°HORROR MOVIE, YOU COULD ONLY EXPERIENCE AT THE STORE. WE ALSO INVENTED A WORLD’S FIRST INTERACTIVE COUPON, “PANICOUPON” WHICH DISCOUNT RATE RISES UP IN RESPONSE TO THE PEOPLE’S HEART RATE. UNCOUNTABLE NUMBER OF ZOMBIES APPROACH YOU FROM ALL AROUND IN THE CLOSED SPACE OF OCULUS RIFT. PEOPLE WHO CAME TO EXPERIENCE THE MOVIE COULD GET MORE DISCOUNT AS THEY GOT MORE SCARED.

IT’S A SPECIAL EXPERIENCE AND A SPECIAL COUPON, YOU ONLY COULD GET AT THE TSUTAYA STORE. ON THE DAY OF THE EVENT, PEOPLE’S SCREAMS AND REACTIONS ENCOURAGED PEOPLE TO COME. IN TOTAL THIRTY THOUSAND PEOPLE RUSHED IN.THIS WORLD’S FIRST APPROACH WAS WIDELY REPORTED BY THE MEDIA. SOCIAL MEDIA ACTIVITY INCREASED 367%.SALES INCREASED OVER 26 TIMES. FROM “FEAR” TO “PLEASURE” PANICOUPON SHOCKED PEOPLE’S FEELINGS.IT ACTIVATED THEIR BUYING MOTIVATION.