Production of the campaign content was integrated within the show, with the idols creating a unique version of the “Pantamera”-song. The campaign begun two days prior to the premier, with a teaser video campaign, promoted through the Idols and judges own social channels.

The campaign was integrated into the Idol premier in three parts; a video teaser, an introduction to the new song by the Idol host, and a full video premier which ran during the first commercial break. The video was then released on YouTube and Spotify followed by the campaign with TV, digital, cinema and radio.

The campaign resulted in 139,001 recycled cans to give a prize pool of €25,000.

The 5 best Counter Strike teams in the world and one wild card team competed.

6.444 visitors came to the live event.

2 million unique viewers streamers watched on Twitch, 120,000 were Swedes. In total 6 million started video streams.

135 articles about the campaign and more than 1,000 video clips on YouTube resulting in millions of views.

And most importantly, the recycling of energy drink cans in 2014 increased with 4.6 percentage points from 2013 with a general level of 90% recycled cans in Sweden!