Promote the benefit of using Pantene Hair Fall Control shampoo to reduce or stop hair loss.

Hair is at its weakest and more likely to fall out when it is wet. This insight inspired our idea and placement in the hair-drying section of the female changing rooms at Planet Fitness in Singapore. It was perfect to reach our target audience.

The results were remarkable. Within a few weeks of the launch, Pantene witnessed a rapid increase in sales and more people enquired about the Hair Fall Control shampoo at various outlets.