The brief was to create an in-store material that will drive excitement for all the variants of Pantene, which share one important equity: shine.

Inspired by the Filipinos’ love for Hollywood glamour, we created posters in which the beautiful women’s Oscar-worthy, bling-riddled gowns are literally outshined by their hair - created out of real sequins sewn into the poster material then placed directly under a light source for maximum shine.