Increase the quality perception, and surprise a target group formed of photographers, designers, communication agencies, publishers and big advertisers, with a delivery that could work as a reminder piece.

A mailing was designed to be able to fit into very small spaces, and could be assembled by the addressee, increasing the interaction.We set up a paper camera in a small box. Opening it, the addressee discovered the original campaign and an explanatory sheet. Underneath there was a camera made up of 5 A5 sheets, along with the instructions. All produced with Condat paper.Handling and sticking the pieces together, you get a paper camera; final looking like the perfect graphic and can take photographs, closing the creative cycle started with the paper sculptures.

The initial response was surprise for most of the cases, followed by a long interaction with the piece. An immediate connection with the target group was made.