Cannes Lions
SAATCHI & SAATCHI WELLNESS, New York / TIKKUN OLAM MAKERS: TOM / 2021
Overview
Entries
Credits
Background
Patients: Of the 119 million Americans each year who use pharmacies, 65% of these people want a non-plastic packaging alternative for their pharmaceutical medications.
Pharmacies & Pharmaceutical Manufacturers: Of these 80,000 US companies, none of them currently have an FDA-approved paper alternative to the prescription plastic pill bottle.