Daily handwashing is one of the best ways for us to protect ourselves form Covid-19. However, the handwashing has been destroying not only germs, but also something else. Last year, we lost 30 years old pine trees to make paper towels. A few seconds of drying hands creates an environmental problem that will take more than a month to solve. To inform many people of the problems and reduce the use of paper towels, Lotte Chilsung Beverage and Daehong Communication designed campaign together.

We designed made of special films. When water touches, you can see a picture of a green tree under the white film, and when it dries over time, the green leaves disappear and the tree turns into a skinny branch.

After handwashing, we use several paper towels unconsciously to wipe off the water. If we shake off the water on our hands several times before using a paper towel, wouldn’t a single sheet be enough?

So we attached the poster next to the paper towel dispenser so that people could wash their hands and shake off toward the poster naturally and interestingly.

We have sent posts to various companies and organizations, including Lotte affiliates and the Citizens' Solidarity for Toilet Culture, so that they can attach posts to public toilets. In the future, companies and organizations first requested that additional posters be sent and posted posters in toilets nationwide in Korea. As a result, the campaign, which began in summer, lasted until winter.

Through the Citizen’s Coalition For Restroom, Green-Together Poster has been distributed to public toilets across the country, restrooms of 50 subsidiaries of Lotte Group, and Seoul Botanic Park to protect our forest and the Earth.

Also, this campaign raised awareness of excessive use of paper towels to wider public through News, TV, and Social media.