Cannes Lions

PARACHUTE

M&C SAATCHI, Milan / PIRELLI / 2013

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Description

Some skiers throw themselves down a very steep slope at high speed: the sequence is made more dramatic because it is shot in a subjective perspective.

At the end of the slope, they suddenly take a leap into the dark and fall. Only at this point we find out that the point of view was not of a skier but of a car that while falling opens a giant parachute with the Pirelli logo.

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