As consumers walked by the Paranormal State wallscapes and wild postings, a faint whisper could be heard: “It’s not your imagination”“What was that?” “Who’s there?Undoubtedly, the creepy voice of a woman who seems to be hiding, and scared, is enough to get busy consumers amidst a highly-cluttered outdoor environment to pause and examine their situation: in this case, leading their eyes to our postings promoting "Paranormal State" and its season premiere.

The Paranormal State campaign not only achieved its main objective, generating the best ratings for an A&E original series since 2004, it created buzz for the network.The publicity was immediate upon campaign launch, with attention from Gawker.com, adfreak.com, NY Times (online/print), the Guardian, radio programmes and even international newspapers.