Waze included Pró Sangue’s donation centers on its route maps, replacing the location mark in these addresses with a drop of blood. If the user typed on the app’s search engine “Stop and Donate”, this person would be guided to the closest center. The action was widely reported in Brazilian media and made life easier for people dealing with traffic and lack of time for good deeds, by aligning technology and the power of influencers to encourage blood donations.

The campaign was launched on World Blood Donor Day (November 25) and lasted one month. The Stop and Donate expression was included on Waze’s search engine and showed users the closest Pró-Sangue donor center. Often there is a blood donation center nearby, but people lack that information. The action took place in São Paulo City and included a campaign on TV and internet to promote the use of the Waze app for blood donations.

20% year-over-year increase in the number of blood donations, with 4,314 bags donated in a single week. More than 8,000 searches for Stop and Donate on Waze. More than 24,000 Likes on social media profiles of campaign ambassadors and 1.5 million people reached on social networks. The campaign also resulted in spontaneous media estimated at 2.5 million reais (US$ 700 thousand).