Fragile Childhood organization, needed to raise awareness of parental alcohol misuse and its consequences. They briefed us to to motivate Finnish people who have suffered from parental alcohol misuse to share their experiences by submitting their stories anonymously to the organisation’s website.These stories will be used in the next phase of the awareness campaign targeted to all alcohol consuming parents in Finland, run by Alko, national alcohol distributor owned by the Finnish state.Our solution was to raise awareness with a single film, that manages to suprise, touch and move people and for viewers to be inspired to share that experience.FIlms release was followed by press release which was published unchanged in all main news medias. Through this exposure the client received numerous invitations to talk about the issue on national TV, press and radio interviews. As a bonus for the campaign the National TV broadcaster Yleisradio (YLE) picked up the film and ran it, without charge, in their social responsibility segment daily, for weeks.Most importantly, we exceeded the preset target amount of stories submitted by over 300%.The campaign got honorary mentions as the “2010 society communication act of the year in Finland”.