Cannes Lions
McCANN MADRID, Madrid / IKEA / 2015
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For this year’s launch campaign, IKEA reminds us that we set an example for our kids and, even if we’re disorganized, the main thing is that there is love, and IKEA provides solutions for everything else. International research shows how decoration in the home influences the development of the household members, and how organization and order have become tools for boosting home learning skills.
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