To change people’s perspective on parking we created a campaign that focused on the marks on walls, columns, and objects made by parking cars.

These marks in turn look like brush strokes or abstract artwork when framed correctly. So we did just that. We framed and changed the context of the marks made by parking cars and created a campaign that appeared to be artwork but wasn’t because parking is not an art.

In a public parking garage in Paris, we created a museum framing the marks made by parking cars. On every wall and column we framed the marks, even placing frames on the ramps leading cars to the various levels of parking.

As a guerrilla stunt in the streets of Paris we installed frames around marks and objects affected by parking. We framed knocked over parking barriers, walls that had been scratched, curbs that had been marked, and poles that had been scraped.

Pushing the conversation further we created the first and last exhibition of a dying art form with real parking garage walls and columns at Paris’ Museum the Gaîté Lyrique. Visitors were confronted by the artwork wondering, “what is art?” in a space where parking had never been considered art before.

Hundreds of drivers showed up to opening night of “The Dying Art of Parking” exhibition at Paris’ museum the Gaîté Lyrique.

After the exhibition the artwork was auctioned on EBay for youth art programs. People, including you, will never look at marks on parking garage walls the same again.