Project team simply took and occupied whole parking lot with 70 wheelchairs, from early morning, spending 0$. The activity had great visibility for every by-passer.

And it worked. Journalists of every broadcasting company and news agency appeared within the 40 minutes to spread the news, added by general public sharing their own-created content on social media. So by the end of the day by using one single media, we occupied TV, internet, radio, press and as a result becoming the most talked topic of the day in the country.

The first outcome, besides mass news coverage, was the speech made by public defender, supporting the topic and announcing that creating the right environment for people with disabilities will definitely become of high priority for Georgian government.

Facebook pages were created where general public started posting photos of "cars parked on not-meant-for-them places". Not only drivers did realized the problem, they also felt the pressure from society in case of hindering the environment for people with disabilities.

The number of cars unlawfully occupying the parking spaces has decreased by an significant level.