The strength of this campaign was two-fold: It was incredibly simple and cost effective (wooden blocks and printed paper). And it brought the message of Parkinson’s shakes directly to the public in a disruptive and experiential way.

We needed to communicate that PD was more than ‘the shakes’. That it was a debilitating disease that affected your whole life, and the lives of those around you. We did this in the most real way possible.

The Shake it Up Foundation website received 400% more visits to their site in the days/weeks/months after the April events. 79% of these were unique visitors. The Foundation links knowledge of the disease directly with their ability to fund research studies with the goal to cure P.D. They have already funded two benchmarking studies with P.D. patients since the campaign launch.