Creative executionParkinson’s Disease causes shaking, slowness and rigid limbs. It can make simple, everyday tasks like opening a carton of milk or brushing your teeth virtually impossible, because sufferers just can’t pick things up.

Once people understand how invasive the disease is, they’re more likely to go on and donate money. So with a limited budget, we needed an idea that generated both empathy and dollars at the same time.We hired old-style Skill Testers, the arcade machines where it’s notoriously hard to pick up anything or control the ‘hand’. Then filled them with everyday household objects and placed them in prominent positions around the city.

People who played got a greater appreciation of how tough everyday life is with the disease. And our machines collected $1 coins to fund Parkinson’s Victoria’s research at the same time.

Results and effectivenessIn the first 12 hours alone over $5000 was collected to help fund the search for a cure. And, perhaps more importantly, thousands of Australians walked away from our machines with a deeper appreciation of the daily struggles faced by sufferers of Parkinson’s Disease.