A social responsibility campaign and a fashion show at the same time. Showing the best of the 2014 Sears collection.

The event took place in one of the most crowded avenues in El Salvador.

From Paola Ayala Miss World El salvador, top models to kids and general public, crossed the street using the PASARELA whilst being a role model.

Numerous specialist journalists attended and spread the safety message.

100% positive feedback in social media.

News in all major media.

This Christmas, we put pasarelas into fashion.

Because the best gift is for every family in El Salvador to have a safe celebration.