To raise awareness of KDDI's packaged content service 'au Smart Pass' to its smart phone customers, we have created a SNS card game. This online game event was made by a combined multiple film materials and the stages through the final round were streamed as an interactive video.

The game play enhanced the customer's understanding of the service, and the access to the new service information page has increased along with the game play.

Result:

Engagement result of 9 day

Total Player: 17 million people

Number of user action: 58 million times

Average visiting time: over 23 minutes