Cannes Lions

PASSAT 4 MOTION

PALM PUBLICITE MARKETING, Montreal / VOLKSWAGEN / 2004

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Two strong guys push a car out of a ditch on a snowy country road. But they push too hard and it runs into the opposite ditch. They catch their breath as a Passat 1.8t 4 Motion drives by. Final voice-over: ‘The Passat 4 MOTION. All weather maximum grip. All the time.’

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