Spikes Asia
TBWA\SINGAPORE / SINGAPORE TOURISM BOARD / 2017
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“This is where” is an ode to Singapore as a nation of possibilities. It’s an anthem to showcase that beneath the glossy exterior, beneath the bright city lights, there’s something else that burns brightly. Passion. It’s the passion of every Singaporean who calls the city-state home. By taking the focus away from the landmarks and tourist attractions, and letting Singaporeans tell the Singapore story, the film gives viewers a different perspective to this island.
Featuring real people, and not actors, the film invites viewers to participate in the passions that Singaporeans wake up for every morning. Whether it be indoor skydiving, Teochew opera, backstreet artistry of art in museums, hawker food or Michelin-starred meals, mixology or music, Singapore is the land that has given its inhabitants endless possibilities and now invites the world to come share these passions, for a day, a week or a decade.
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