Cigarette smoke irritates non-smokers and can be harmful to their health. Non-smokers would like to ask smokers to stop smoking. We’re presenting this kind of situation on the ad. We can see a man smoking on this ad. We’re asking people to stop him smoking.

Move mouse over and then the cursor gets closer to the smoking man on the screen. But ironically the man is attacking the cursor. Finally the cursor dies because of smoke. They can realize the risk of passive smoking from this ad.