Cannes Lions
DRAFTFCB SOUTH AFRICA, Johannesburg / TOYOTA / 2014
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Africa is notorious for having incredibly unpredictable border posts, where anything can and often will happen. You are as likely to be harassed, delayed and forced to pay a bribe as you are to be waved through with a smile.
Our film is about a man, possibly a doctor, driving his Toyota Prado deep in the Dark Continent. He is being aggressively waved by a language he doen't understand and anxiously waiting to get throughat a boarder. Soon after he gets back underway he realises that he is being pursued by three Land Cruisers. Not taking any chances, our hero mashes his accelerator and the chase is on. The high-action pursuit comes to an end when the Prado finds itself boxed into a canyon with nowhere to run. Trapped and helpless, our hero can only watch as he is approached by a man in uniform. The dust clears and we see it is the same guard from the boarder post. With a flourish, our hero is presented with his passport, which he had obviously left behind in his haste. The guard has a laugh at our guy's expense and walks away.
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