Cannes Lions
EDUARDO DEL FRAILE, Murcia / EDUARDO DEL FRAILE / 2015
Overview
Entries
Credits
Execution
The project takes out of the context of a passport format. It mixes its own identity in a compact shape. The passport is an easy way to bring the projects to different countries in just one hand.
We make an overprint in aged paper to contrast the black and white of the works. The material was searched to find the same feeling of the passport. The handmade bind and offset edition were only 800 copies.
Outcome
The ability to connect with people due to this little document was amazing. Mix all the experience of the works in a tiny format creates a lot of expectation in clients and potential clients. This document lets the client chose with whom he wants to work. Nowadays you can find in the internet almost all information of a designer, but this way, to give the work in hand, shows a way of work more crafted in the projects, that is the base of the works of Eduardo del Fraile.
Nothing belittles things more than the desire to exaggerate them