Cannes Lions

Pasta for Two

EL TAIER DDB CENTRO, Guatemala City / MOLINOS MODERNOS / 2016

Case Film
Scale Drawing
Presentation Image
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Overview

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Credits

OVERVIEW

Description

We created a 1 metre long pasta, so our clients could have a dinner as romantic as in the movies.

Execution

Pasta for Two works exactly the same than traditional pasta; because the spaghetti strands of 1 metre were bent at half at the moment of production, is only necessary to put the spaghetti slowly to the boiling water to cook it.

Pasta for Two is made with the same ingredients of traditional pasta.

Pasta for Two is served in a traditional dish accompanied for what the consumer prefers, the couple must hold the spaghetti from the both ends and pull at the same time to tense the spaghetti and then consume it slowly until they find each other in a kiss. Pasta for Two can be consumed in any dish, on any table and at any place where love wants to be celebrated.

Outcome

1,257 packages delivered

2,500 people were able to live a movie scene

86,843 views on Facebook

A 20% increase in our Fanpage on February

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