To show Patagonia’s craft spirit we developed a colloquial tone of voice.

Speaking in a very straightforward way, as a regular brewmaster posting from a small brewery.

Starting from this point, we also have developed a whole new visual identity system capable of working at the Micro-Brewery, the whole labels varieties, our pubs across the country, merchandise and communication channels. Every element we compose is connected with elements that belong to the Patagonia region. The objective is to intertwine the craft with the magic of the land.

To create the new brand identity for Patagonia Brewery we just had to take a look around us for inspiration. That’s how we choose our color palette - based on Mapuche hops, Patagonian trees, and the light and snow from our landscapes.

The typography transitions from between the classic to contemporary.

We enhanced the typography, adding serif, in honor of the Welsh people who brought the hops to the Patagonia. Reinterpreting and resignifying traits and strokes on the original logo,

with a modern and timeless language.

The icons that conform our brand identity also are inspired in nature. That's why our visual system had 3 different applications that allows us to carrying brand’s identity everywhere.

Patagonia refers to that timeless region which anyone can focus into the present and get back contact with its interior. The same artisan and adventurous spirit that is synonymous

with this region, inspires us to create and innovate our visual identity.

Due to client policy, specific results are confidential.