Cannes Lions

Pauli – the first life insurance for cars

TRACK , Hamburg / ERGO / 2017

Film
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This is a touching, epic story about the unique, extraordinary and engaging existence of a car – a “normal” vehicle that everyone can identify with. We follow this car from its early days, going through various moments in its life, good and bad situations, building up to an emotional crescendo, until it finally “passes away”.

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