Moov, the Instant Pain Relief spray from Reckitt Benckiser, wanted to expand the market share as a rapid-action pain-killer.

The idea was to show the speed of pain relief. Which is why to communicate it, we chose a field where the speed of pain relief is super critical – Sports. So to highlight Moov's rapid-action, we created a poster campaign with the device of multiple exposure, capturing the ‘un-paused’ action of a sports person.