With the specified QR codes on the posters which directly linked to each introduction/purchase webpage of each book, viewers were able to check the brief introduction of each book and purchase immediately if interested after seeing the posters.

After making comparison and interview, we chose the most influential book store among Penguin readers in Beijing to launch the campaign.

Besides the immersive posters in book store, bus shelter outdoor media placements around the book store were also utilized to attract more attention.

The posters lead 27,698 readers to the indicated websites. The sales of history related books went up by 29% compare to last month. More readers are aware of that besides classic novels and literatures; Penguin Books has something historical to offer.