Cannes Lions

Penguin Classics Radio - 'Red Cover'

FCB CAPE TOWN, Cape Town / EXCLUSIVE BOOKS / 2017

MP3 Original Language
MP3 Original Language

Overview

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Credits

Overview

Description

This radio commercial is part of a campaign for Exclusive Books to promote the Penguin Classics collection - a series of books featuring some of the world's best writers packaged in very plain covers.

It imagines how Leo Tolstoy might have described the colour of his own Penguin Classics book cover. And aims to demonstrate that when the writing is good enough, a plain cover is all you need.

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