Cannes Lions

PENSION FUNDS

THE MILL, Los Angeles / AMF PENSIONS / 2010

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

This commercial for Swedish pension company AMF features a host of fully CG photoreal insects. The star of the ad is a caterpillar who becomes forlorn after a series of trials and tribulations until he transforms into a beautiful butterfly. The short caption at the end of the commercial translates as 'The future - a pretty good reason to save for a pension'.

Similar Campaigns

6 items

An Inspired Pigeon

VOSKHOD, Ekaterinburg

An Inspired Pigeon

2021, ALFA BANK

(opens in a new tab)