Cannes Lions

PENSION FUNDS

THE MILL, Los Angeles / AMF PENSIONS / 2010

Overview

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Overview

Description

This commercial for Swedish pension company AMF features a host of fully CG photoreal insects. The star of the ad is a caterpillar who becomes forlorn after a series of trials and tribulations until he transforms into a beautiful butterfly. The short caption at the end of the commercial translates as 'The future - a pretty good reason to save for a pension'.

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