Cannes Lions
MODEM MEDIA, San Francisco / INTEL / 2003
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Although PC gaming is one of the fastest growing entertainment segments, many gamers, both hardcore and casual, seem fixated on the benefits of graphics cards and tend to overlook the processor performance required for them to run effectively. Modem Media's challenge was to give this audience very specific and meaningful examples of how a Pentium 4 processor offers more speed.
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