Who better than someone who knows about cards to talk about cards? We invited Pepe, one of the most controversial players in the world thanks to his style of play and the amount of “cards” he has received, to talk about our cards and our promotion. We would turn an unthinkable character for a bank into the spokesperson of the most important promotion of the year.

We executed a trans media campaign, during 2 months we generated content starred by Pepe: video clips, bloopers, lops, etc. In addition, we took the streets with yellow and red cards (OOH) that highlighted the reputation of Pepe and announced the promotion. We used radio and television to be present in local league games and international matches, in which we announced the promo at the exact moment in which a player received a card. We generated conversation in specialized media such as Espn, where capsules that talked about soccer admonitions preceded the contents of Pepe.

64% Billing growth above the market

42% transaction growth

30% more transactions per client (since the launch)

Also the conversation around the brand grew up to 1300% on social networks