We accessed two elements of essential and daily use for young people:Their laptops and photocopies (which were handed out for free) where we placed simple and appropriate messages such as ….”Switch on, share, good taste, Pepsi” or “share, friends, smile, cool”…..

We managed to have almost 1000 students to be in daily contact with our brand in a playful, close and useful way for them, also generating a bond and a thankful attitude because of the actual help we rendered them by giving away free photocopies.