The challenge was to meet the brief in a singular way and making an impact on people at the point of sale. And the key objective was to tell the people the benefit of this product.

We identify the main stores of our capital city and decided to communicate our benefits inside them, being either bakeries, greengrocers, butcher shops or other shops of this type. By doing this, we assured to contact 100% of the people who went to these places, being all mostly our target audience.

The mix of stores we choose helped us to maximize the campaign, reaching most of our consumers.

With a simple idea, both for its execution and its location, absolutely everyone who got into these kind of stores were surprised, having a brand experience in an original way.