An iron whose main benefit is that it eliminates wrinkles in less time was being launched in a market saturated with different brands of home appliances.

Taking into account that homemakers have a busy routine, the challenge was to produce radio commercials that were very short, but that still made a strong impact. We used the voices of an old woman, a young woman and a little girl in the same sentence to portray how the wrinkles vanish thanks to our product.