Cannes Lions
OGILVY & MATHER, Mumbai / PERFETTI VAN MELLE / 2012
Overview
Entries
Credits
Description
November 14th is celebrated as Children’s Day in India. Perfetti, India’s largest confectionery company, wanted to wish children a Happy Children’s Day.
Execution
We made the ultimate dream of every child come true. We created a life-sized tree that sprouted candy. A child simply had to shake the tree and an assortment of toffees would rain down on him. What better gift to give children on their special day?
Outcome
The Candy Tree saw a footfall of over 1,000 children.
This has prompted us to take the tree across the nation and install it at various cities.
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