Cannes Lions

PERFETTI VAN MELLE

OGILVY & MATHER, Mumbai / PERFETTI VAN MELLE / 2012

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Film
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Overview

Entries

Credits

Overview

Description

November 14th is celebrated as Children’s Day in India. Perfetti, India’s largest confectionery company, wanted to wish children a Happy Children’s Day.

Execution

We made the ultimate dream of every child come true. We created a life-sized tree that sprouted candy. A child simply had to shake the tree and an assortment of toffees would rain down on him. What better gift to give children on their special day?

Outcome

The Candy Tree saw a footfall of over 1,000 children.

This has prompted us to take the tree across the nation and install it at various cities.

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