Keep the momentum! A 360 degree communication strategy in print, TV and at the POS ensures a tremendous brand impact.The campaign is presented on double page and single page spreads (featuring scent strips) in relevant international magazines (such as Fit for Fun, FHM, GQ, IQ style, Men’s Health, Maxim, Snow & Snowboarder etc) as well as in TV and cinemas (30 sec. spots).In addition, POS materials (displays, banners, poster, fragrance fountains etc) in combination with promotional activities (eg touring events) ensure a high visibility. None. From Swiss Tobacco to global fragrance success: Davidoff Cool Water was launched in 1988(!) in order to expand the Davidoff franchise beyond luxury tobacco.

Now, for more than 10 years, Davidoff Cool Water has been one of the most successful male fragrances worldwide (number 1 in most of the European markets and number 5 in the US). Davidoff Cool Water – a never-ending success story.

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